Privacy Policy
Privacy Policy
Effective Date: 24 March 2026
Data Controller
Acute Incite LLC, Silver Spring, Maryland USA Contact: info@acuteincite.com
Acute Incite is the data controller responsible for how your personal information is collected, used, and protected. We determine the purposes and means of processing your data.
Terms of Service
By accessing or using our services, you agree to these terms. You may not use our services in any way that violates applicable laws or infringes on the rights of others.
Use of Services
You agree to use our services responsibly and only for their intended purpose.
Intellectual Property
All materials, frameworks, and content are owned by Acute Incite unless otherwise stated and may not be reproduced without permission.
Privacy Policy
Acute Incite ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information.
1. Information We Collect
We may collect the following types of personal information:
- Full name
- Email address
- Phone number
- Organization or affiliation
- Job title
- Mailing address (if applicable)
- Event-specific information (e.g., dietary restrictions, accessibility needs)
- Communications (e.g., records of your correspondence with us)
- Other information (any other information you choose to provide us)
Some information may be collected automatically about your device and browsing activities, including:
- Log Data: Your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your activities
- Cookies and Similar Technologies: We may use cookies (small text files stored on your device) and similar tracking technologies to remember your preferences and understand your browsing behavior
- Device Information: Information about your computer or mobile device, including device type, unique identifiers, and mobile network information
2. How We Use Your Information
We use your information for the following purposes:
- To process and manage your event registration
- To communicate important event or program updates
- To respond to inquiries and provide support
- To send relevant news, newsletters, or updates (if you opt in)
- To evaluate event participation and improve future offerings
- To operate our Website and analyze how users interact with it to ensure it functions correctly and to enhance your experience
- To personalize your experience based on your interests and preferences
- To detect, prevent, and address fraud, security breaches, or other harmful activities
- To comply with legal obligations (e.g., applicable laws, regulations, and legal processes)
Legal Bases for Processing
We process your information based on one or more of the following legal grounds:
- Contract: Information needed to fulfill event registrations, consulting contracts, or service delivery
- Legitimate Interest: Analytics and website performance improvement (we balance our business interests with your privacy rights)
- Consent: Newsletter signup, marketing communications (you can withdraw this consent anytime)
- Legal Obligation: Fraud detection, security, and compliance with legal requirements
- Public Task: Delivering services or events in the public interest
3. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your personal information with:
- Event partners or co-hosts (only as necessary for coordination)
- Third-party service providers (e.g., email platforms, registration tools) under strict data protection agreements
- Business transfers: If our business is involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process
- Protection of Our Rights: We may disclose your information when we believe it is necessary to protect our legal rights, privacy, safety, or property
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so
These parties are only given access to the information needed to perform their functions and are not permitted to use it for other purposes.
4. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.
5. Data Retention
We retain personal information according to the purpose of collection:
- Event registration data: Retained for 24 months after your last interaction with us (event attendance, registration, or engagement), then deleted
- Communications and support records: Retained for 24 months after the last communication, then deleted
- Website analytics and tracking cookies: Retained according to the cookie category (see section 7A below)
- Marketing and newsletter records: Retained until you unsubscribe, then deleted within 30 days
- Legal, compliance, and security records: Retained as required by applicable law (typically 7 years for business records)
When you request deletion of your account or data, we process that request and delete your information within 30 days, except where legal obligation requires us to retain it.
If you become inactive for 24 months, we may delete your data automatically unless you have an active subscription or ongoing engagement with us.
6. Your Rights
Depending on your location (including if you're in the EU), you may have the following rights regarding your personal data: access and correct the personal data we hold about you, request corrections or updates, withdraw consent or request data deletion, and lodge a complaint with a data protection authority.
To exercise your rights, please see section 11 below for detailed instructions.
7. Cookie Categories & Consent
We use the following types of cookies and tracking technologies:
| Cookie Type | Examples | Essential? | Consent Required? | Purpose |
|---|---|---|---|---|
| Essential / Strictly Necessary | Session authentication, security tokens, language preference, accessibility settings | Yes | No | Keep you logged in and secure |
| Analytics & Performance | HubSpot analytics, page view metrics, behavior tracking | No | Yes | Understand how visitors use our site |
| Marketing & Personalization | HubSpot marketing cookies, lead tracking, remarketing pixels | No | Yes | Send relevant content and track engagement |
How it works: When you first visit, a banner asks if you accept analytics and marketing cookies. If you click "Accept," these cookies load. If you click "Decline," only essential cookies remain active.
You can change your choice anytime by clicking "Cookie Settings" in the footer. Your preference is saved and respected on your next visit.
Essential cookies load regardless of your choice because they're necessary for the site to function and your account security.
7A. Cookies & Tracking Details
Our website uses cookies and similar tracking technologies to improve performance and understand how visitors interact with our content.
Types of cookies we use:
- Session cookies (expire when you close your browser)
- Persistent cookies (remain for a set period, e.g., 1 year)
- Third-party cookies (set by HubSpot and other service providers)
When tracking loads:
- If you accept: Analytics and marketing cookies load immediately and track your activity
- If you decline: Only essential cookies remain; no tracking occurs
- Changing your mind: Use "Cookie Settings" in the footer to change your preference at any time
Data collected by tracking cookies:
- Pages visited and time spent on each
- Links clicked
- Form interactions
- Device type and browser information
- Approximate location (based on IP address)
This data helps us improve our website, identify popular content, and send you relevant updates if you've consented to marketing communications.
8. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Effective Date." Your continued use of our services constitutes your acceptance of the updated Privacy Policy.
9. Links to Other Websites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.
10. AI Use & Disclaimer
Some of our services use artificial intelligence to support analysis, recommendations, and content generation. These outputs are intended for informational purposes only and should not replace human judgment. We design our systems with human oversight and responsible data practices.
11. Your Data Subject Rights & How to Exercise Them
Depending on your location (including if you're in the EU), you may have the following rights regarding your personal data:
Right to Access Your Data
What it means: You can request a copy of all personal data we hold about you
How to request: Email: info@acuteincite.com Subject line: "Data Access Request" Include: Your full name, email address associated with your account, and any relevant dates
Our response: We'll provide a readable copy of your data within 30 days
Right to Correct Your Data
What it means: If information about you is incorrect, you can ask us to fix it
How to request: Email: info@acuteincite.com Subject line: "Data Correction Request" Include: What information is incorrect and what the correction should be
Our response: We'll update your data within 14 days and confirm the change
Right to Delete Your Data (Right to Be Forgotten)
What it means: You can ask us to delete your personal data
How to request: Email: info@acuteincite.com Subject line: "Data Deletion Request" Include: Your full name and email address
Our response: We'll delete your data within 30 days, except where legal obligation requires us to keep it (e.g., tax records, fraud investigation)
Right to Data Portability
What it means: You can request your data in a portable format (e.g., CSV, JSON) to move to another provider
How to request: Email: info@acuteincite.com Subject line: "Data Portability Request" Include: Your full name and email address
Our response: We'll provide your data in a portable format within 30 days
Right to Object to Processing
What it means: You can object to certain uses of your data, especially marketing and analytics
How to request: Email: info@acuteincite.com Subject line: "Objection to Processing" Include: Which processing you object to (e.g., "Stop sending me marketing emails" or "Stop tracking my behavior for analytics")
Our response: We'll stop that processing within 14 days
Right to Withdraw Consent
What it means: If we're processing your data based on your consent, you can withdraw it anytime
How to withdraw consent:
- Marketing emails: Click "Unsubscribe" at the bottom of any email we send
- Cookies & tracking: Click "Cookie Settings" in the footer and adjust your preferences
- Other processing: Email info@acuteincite.com with "Withdraw Consent" in the subject
Our response: We'll stop the processing immediately (unsubscribe) or within 14 days (other requests)
Right to Lodge a Complaint
What it means: If you believe we've violated your privacy rights, you can complain to a data protection authority
Where to complain:
- EU residents: Contact the data protection authority in your country (list: https://edpb.europa.eu/about-edpb/board/members_en)
- US residents: Contact your state's attorney general
- Other locations: Check your country's data protection agency
You can also contact us first at info@acuteincite.com to resolve the issue directly.
Identity Verification
For security, we may ask you to verify your identity before processing any data subject request. This typically means confirming:
- The email address associated with your account
- Any other identifying information you provided us
This protects your privacy by ensuring only you can access or modify your data.
Response Timeline
We aim to respond to all requests within 30 days. Unusually complex requests may take up to 90 days, in which case we'll notify you and explain the delay.
12. Payments & Refunds
Certain services may require payment. Unless otherwise stated, all purchases are non-refundable. Pricing may change at any time.
13. Contact Us & Data Subject Requests
For questions about this Privacy Policy, how your data is used, or to exercise any of your data subject rights (access, correction, deletion, portability, objection, withdraw consent):
Email: info@acuteincite.com Subject line: Indicate your request type (e.g., "Data Access Request," "Privacy Question") Response time: We aim to respond within 30 days
We'll confirm receipt of your request and let you know what we need from you (if anything) to process it.
Effective Date: May 1, 2025
1. Information We Collect
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Full name
-
Email address
-
Phone number
-
Organization or affiliation
-
Job title
-
Mailing address (if applicable)
-
Event-specific information (e.g., dietary restrictions, accessibility needs)
-
Communications (e.g., records of your correspondence with us)
-
Other information (any other information you choose to provide us)
-
-
Log Data: Your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits.
-
Cookies and Similar Technologies: We may use cookies (small text files stored on your device) and similar technologies to collect information about your browsing behavior and preferences. You can manage your cookie preferences through your browser settings.
-
Device Information: Information about your computer or mobile device, including device type, unique device identifiers, and mobile network information.
2. How We Use Your Information
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To process and manage your event registration
-
To communicate important event or program updates
-
To respond to inquiries and provide support
-
To send relevant news, newsletters, or updates (if you opt in)
-
To evaluate event participation and improve future offerings
-
To operate our Website and analyze how users interact with it to ensure it functions correctly and to improve its functionality, content, and user experience
-
To personalize your experience based on your interests and preferences
-
To detect, prevent, and address fraud, security breaches, or other harmful activities
-
To comply with legal obligations (e.g., applicable laws, regulations, and legal processes)
3. How We Share Your Information
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Event partners or co-hosts (only as necessary for coordination)
-
Third-party service providers (e.g., email platforms, registration tools) under strict data protection agreements
-
Business transfers: If our business is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information.
-
Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process (e.g., a court order, subpoena).
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Protection of Our Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
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With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
4. Data Security
5. Data Retention
6. Your Rights
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Access and correct the personal data we hold about you
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Request corrections or updates
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Withdraw consent or request data deletion
-
Lodge a complaint with a data protection authority
7. Cookies and Analytics
8. Changes to This Policy
10. Contact Us
If you have questions about this Privacy Policy or how your data is used, please email:info@acuteincite.com or use the Contact Us form linked below.
Effective Date: October 1, 2025
1. Purpose
This policy outlines the ethical and responsible framework for the use of Artificial Intelligence (AI) within Acute Incite, ensuring the delivery of accurate, transparent, and unbiased data-driven insights and strategic solutions to our clients.
2. Scope
This policy applies to all employees, contractors, and partners of Acute Incite who use or interact with AI systems, including generative AI, machine learning, and AI-powered tools for data analysis, strategic modeling, report generation, and client communication.
3. Core Principles
- Rigorous Accuracy and Human-Validated Insights: AI-generated outputs must be subjected to rigorous review and validation by Acute Incite’s expert consultants. AI serves to augment, not replace, our consultants’ critical analysis and strategic judgment.
- Transparent Methodology and Client Disclosure: Clients must be informed when AI has significantly contributed to the development of insights or strategic recommendations. Clear documentation of AI usage and methodologies will be maintained.
- Unbiased Analysis and Equitable Outcomes: Acute Incite is committed to mitigating biases in AI systems. We will prioritize diverse datasets, employ bias detection tools, and conduct regular audits to ensure fair and equitable outcomes for all clients.
- Secure Data Handling and Client Confidentiality: All AI applications must adhere to Acute Incite’s stringent data privacy and security policies, safeguarding client data and complying with relevant regulations (e.g., GDPR, CCPA).
- Collaborative Human-AI Partnership: AI tools are intended to enhance the strategic capabilities of Acute Incite’s consultants, fostering a collaborative partnership between human expertise and AI-driven insights.
- Clear Accountability and Responsibility: Defined roles and responsibilities will be established for all AI-related activities, ensuring clear accountability for AI-generated outputs.
- Strategic and Ethical AI Application: AI tools will be used solely for legitimate business purposes that align with Acute Incite’s commitment to providing strategic and ethical solutions to complex challenges.
Specific Guidelines and Procedures
AI Strategy and Oversight Committee:
- This committee, comprising senior consultants, data scientists, and legal counsel, will oversee the implementation and evolution of this AI policy.
- The committee will conduct regular reviews of AI applications, assess ethical implications, and provide guidance on best practices.
- Clear roles will be assigned for AI tool selection, implementation, data management, and output validation.
- Designated consultants will be responsible for reviewing and approving all AI-generated content before client delivery.
- All AI contribution will be documented with who created and who approved the output.
- AI models will be trained on high-quality, representative datasets, ensuring data integrity and relevance to client challenges.
- Data sources will be meticulously documented, and potential biases will be rigorously assessed.
- Client data will be used only with explicit consent and in accordance with confidentiality agreements.
- Regular audits will be conducted to identify and mitigate biases in AI outputs.
- Advanced bias detection tools and techniques will be employed to ensure equitable outcomes.
- Diverse datasets and model testing will be prioritized to minimize bias.
- Clients will be informed when AI has contributed significantly to strategic insights or recommendations.